Everyone was pretty much astounded this past week when Starbucks closed their doors mid-afternoon - posted an ominous sign on the door that said "Closed for Training" - and proceeded to leave their caffeine-deprived clients twistin' in the wind.
How dare they!
Seemed like such an oddball thing to do - or just maybe - it was a clever ploy to attract some attention at a time when the top bean in the java industry saw sales slipping through their fingers in recent days?
I mean, didn't the little foray into the loopy world of uncertainty end up on the evening news, summarily landing 'em a lot of free publicity nationally?
Deny someone their fix and just see what's bound to happen!
Yup, the sly competition down the street one-upped 'em.
That "other place" posted a sign in their window, in eye-catching bold-faced type, which simply read:
"Try us. We're Trained already."