Oft times it is the jazzy celebrated movie poster that lures film buffs into the Theatre.
To many connoisseurs they are a unique American Art Form.
Many rare promotional fliers have become collector's items, too
In fact, when Tom Cruise's last big-budget action adventure flopped at the box-office (Knight & Day), critics blamed a lackluster poster which they argued confused potential theatre-goers about what was being sold at the box-office.
You know what they say.
Packaging! Packaging! Packaging!
If you're intrigued by the medium, then you may want to trot over to Beverly Hills and catch the ground-breaking Poster Art of Bob Peak which is on hand over the weekend at the Academy of Motion Picture Arts & Sciences.
The display is dazzling, to say the least.
Examples of Peak's distinctive creations include posters for Apocalypse Now, Every Which Way But Loose, and Superman.
The free exhibit is housed on the Fourth Floor Gallery 'til Sunday.
See 'ya there!
Academy of Motion Picture Arts & Sciences
Fourth Floor Gallery
8949 Wilshire Blvd
Beverly Hills, CA
Poster blamed for Cruise flop!