He looked hot as a studly cowboy in "Brokeback Mountain".
And now, Jake Gyllenhaal is ready to take the country by storm in a swarthy muscular persona, as the Prince of Persia.
But, honestly folks, what gives with that promotional poster for the action-adventure flick?
Did the popular heart-throb actually pump up a tad - almost-burn to a crisp under a sizzling mid-say sun to rustle up those dark brooding looks - or is it all just a clever "smoke-and-mirrors" paste-up courtesy of the publicity department at the studio designed to sell tickets?
Inquiring minds (and die-hard fans of the hunk) want to know!
News @ 11!