Juicy Couture...menswear, sizzlin' hot!

My eyes popped when I stumbled across Juicy Couture's full page ad in the weekend paper...

What a fashion statement, for menswear - at least!

Incredulous, I headed down to 450 Rodeo Drive to check out the haberdashery in person!

"Yeah, we're shaking things up in Beverly Hills," the handsome male retailer laughed, with a broad, winning smile.

The 6 foot model-type had the look himself!

His jet-black hair, with a fabulous sheen, screamed money; and, he was fashionably attired in a black "T" with shimmering, luminous images of skulls etched on the quality cloth, atop snug-fitting black jeans.

The label, known as Juicy Couture, is breaking out this fall!

Chic, well-designed jackets, with graffiti sprayed on the inside, and eye-catching details, were definitely luring my style sensibilities.

Juicy is a distinctive, virile look for men.

Some say, it's an edgy off-kilter look that's sleek.

Juicy notes,

"...you can add a little rock 'n' roll kick to your wardrobe without sacrificing the style. By pairing the right pieces, you'll be able to pull together a cool weekend look with loads of personality."

The eager sales rep noted that pop icons "Duran Duran" - friends of the two female owners - inspired the look.

In fact, the musical charmers will be donning the sizzlin' hot fashion ensembles right off their racks for an upcoming tour.

So, if you're aching to be a musical icon, a fashionista, or just on the leading-edge of "total cool", their threads are for you.

Affordable, too!